Communication has been identified as the most important competency for success in the 21st Century Global Marketplace:
  • Parents communicate with their children to train them for life's journey
  • ​​Executives communicate with their teams to achieve corporate objectives
  • ​Physicians communicate with their patients to perform proper diagnoses 
  • ​Teachers communicate with students to facilitate effective education plans 
  • Spouses communicate with one another to share feelings and expectations 
  • ​​YOU even communicate with yourself just to get through the day

Q:If communication is so essential and it is done so frequently, why then is it done so poorly, so often?

A:Although we communicate frequently, very rarely have we been trained to communicate effectively.


​Communication is the foundation for all human relationships. And, there are more than 7 billion people on  the planet, with different Feelings, Likes, Attitudes, Values and Actions or "FLAVAs"These personality differences can make effective communication very challenging. 


If you can understand your FLAVA, you can understand your personality, your work style and the FLAVAs of your family, friends, employees and teams. Yes, people have FLAVAs! But, so do tasks, teams and entire organizations. What’s Your FLAVA?® is the personality and communication system of the Masala Management Approach.

​The theory behind the What’s Your FLAVA?® concept, can be traced back to 450 B.C. Hippocrates, who is considered the “Father of Medicine” identified that there are four different types of human beings. During the last century noted psychiatrist, Carl Jung described personality differences as a fundamental basis for understanding human beings. His work, Psychological Type, was translated into English in 1923, it had a profound effect on Katherine C. Briggs. As a result, Briggs and her daughter, Isabel Briggs-Myers, developed the Myers-Briggs Type Indicator (MBTI).  ​The Myers-Briggs theory states that much of the random variation in human behavior is actually quite orderly. In their work, they identified and characterized sixteen (16) different types of personalities.

​In more recent years, David Keirsey has refined the work of Myers-Briggs by classifying personalities back into the four types. According to Keirsey, these four types are different in fundamental ways:
1. They want different things. 
2. They have different motives, needs, and drives. 
3. They analyze, conceptualize, understand, and learn differently. 
​4. So, it’s like trying to talk to someone who speaks a completely different language.  

These differences create
natural barriers to interpersonal communication, making interactions between people of different personality types difficult. 
The science of  What’s Your FLAVA?® is predicated on these historical scientific principles. However, it does not re-invent the science, It improves the methodology. The FLAVA process is simpler and is easier to apply in your life than other personality systems. It's more than just FUN, its FUNctional!

What’s Your FLAVA?® is a brand-new approach to solve an age-old problem!

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